Volunteers, if not motivated to work hard and more efficiently with a success plan, will cause a ripple effect within the organization. They may feel unprepared to go out and ask for donations, they may run out of time or wait until the last minute to start their personal campaign; or they may or may not meet their personal goals set forth by the organization. If this happens, then the overall fundraising goal will not be met and volunteer retention falls year after year.
One solution to the motivation problem is that organizations MUST set volunteers up for success by supplying the appropriate materials and or guidance for a successful event. Not just handing over donation packets and sending them out into the fundraising world without a plan or direction.
Volunteers are motivated when your organization shows appreciation for their hard work and long hours. Reward them for their achievement of reaching his / her goals. Reward them for their participation and make the volunteers feel as if they belong within the organization, not just an outsider. Send out personal thank you notes and or emails. That personal touch will be remembered for years to come.
So what are some ways that you can motivate and appreciate?
Build Relationships
· Take time to get to know your volunteers personally
· Assign each volunteer an organization ambassador to go to with questions
· Introduce them to people your organization has impacted in the community
Over Communicate
· Make sure your volunteers know your mission and your story
· Provide literature and resources about any products and events they are selling/promoting
Recognize and Reward
· If holding an event thank often and enthusiastically on the event day
· Train everyone in your organization to thank volunteers upon introduction
Remember honey is sweeter than vinegar and appreciation goes along way.
What are some ways you’ve motivated or showed appreciation to your volunteers? Let us know.
Stacey A Benson is Co-Founder and CFO for JenSea Solutions, a Strategic Fundraising Firm. She can be reached at Solutions@JenSeaSolutions.com and for more information visit www.JenSeaSolutions.com






